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Journey Diamond Jewelry is the latest product category that communicates how a couple's love together grows over time. This is represented with multiple diamonds that are arranged in a setting from the smallest to largest. Journey Diamond Jewelry is not limited to one specific piece type, it will be incorporated into necklaces, rings, bracelets and earrings.
Journey Diamond Jewelry Design Guidelines:
- Diamonds only
- Four or more diamonds
- Diamonds arranged in a graduated pattern from smallest to largest; not increasing to the largest stone, then decreasing
- Should include at least one diamond of a significant size, as appropriate to merchandize mix
Since Journey Diamond Jewelry launched in 2006, over one million Journey pieces have sold, resulting in $829 million dollars in sales.
Diamond Promotion Service continues to support this latest product category to further ignite consumer desire for diamonds and drive your sales.
Capitalize on the momentum of this innovative campaign by continuing to stock a variety of interesting Journey designs.
Take advantage of the large advertising and marketing materials that DPS has to offer, in addition to a comprehensive training program to ensure the success of your sales associates.
The taglines that will be featured in all the "A Diamond is Forever" campaign ads, that we encourage you to use as well, are:*
Journey Diamond Jewelry
With Every Step, Love Grows
and
Journey Diamond Jewelry.
With every step, with every stone, love grows
*DPS grants the diamond jewelry trade authorization to use these campaign taglines however; these lines may only be used when promoting Journey Diamond Jewelry. DPS will protect its rights to the full extent of the law.
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