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Diamond Promotion Service
Journey Diamond Jewelry Television Co-op Program
Facilitated by Spot Runner
October 3, 2007
With almost one billion dollars in sales reported in the first six months of its launch and consumer awareness growing rapidly, there remains a tremendous opportunity to grow the Journey Diamond Jewelry category throughout the year, but especially during the holiday season when considerably more consumers are looking for the perfect gift to celebrate their relationship.
In an effort to boost more sales, Diamond Promotion Service is offering 40% co-op funding to independent retailers toward a highly effective, four week Spot Runner television advertising program. This turnkey program will be supported with a high-quality Journey TV commercial and a targeted media plan, to promote your store as “the destination” to buy Journey Diamond Jewelry this holiday.
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