The Diamond Information Center (DIC) is our public relations arm. Its mission is to work with celebrity stylists, magazine editors, fashion designers, print and broadcast media, and film and television productions to promote diamond jewelry. The DIC supplies consumers and the media with all of the information they could possibly want and need about diamonds and the diamond industry.

Media outlets including The New York Times, Women's Wear Daily, NBC "Today," "Good Morning America," ABC, CNN, Vogue, and InStyle, turn to the DIC when they need diamond expertise.

Celebrities and their stylists work with the DIC to accessorize their red-carpet looks with spectacular diamond jewelry perfect for the occasion, whether it be the Academy Awards, MTV Awards, Cannes, or a movie premiere.

From a classic engagement ring in the popular TV series "Friends" to the elaborate scene-stealing necklace in "Moulin Rouge", DIC provides diamond jewelry for film and television. Thanks to the DIC, you've seen diamonds in the spotlight on "Sex and the City," "The Affair of the Necklace", "Will & Grace," and many other productions.

When you see diamond jewelry on a magazine cover or in fashion editorial, from W to Brides to Vanity Fair, chances are that the jewelry was provided by the DIC.

DIC collaborates with leading fashion designers like Alexander McQueen, Ralph Lauren, Patricia Field, Badgley Mischka, and Vera Wang to accessorize their runway collections with diamonds.

DIC also makes news with glittering diamond events and exhibitions around the globe. These high-profile celebrations help to raise awareness and funds for charitable organizations such as amFAR and Fashion Targets Breast Cancer. Whether it is a gala in Cannes, the Academy Awards, Sundance, or the American Museum of Natural History, these celebrity-studded events are covered extensively by newspapers, in magazines and on television.