The Diamond Promotion Service, a department of the J. Walter Thompson advertising agency, provides marketing, merchandising and education support to the jewelry industry.

The Diamond Promotion Service serves as an expert marketing resource for retail jewelers, from single-store operations to national chains. DPS helps retailers plan marketing strategy, advertise, train staff, merchandise diamond jewelry, and synchronize their efforts with "A Diamond is Forever" national campaigns to increase their impact.

DPS also works with manufacturers to plan product development and marketing in conjunction with A Diamond Is Forever advertising efforts.

Contact Us
U.S. Office
Diamond Promotion Service
466 Lexington Avenue
New York, NY 10017
Fax: 877-276-1224
Email: newyorkdps@jwt.com