It's no secret that women love to explore a store, regardless of their age and income level. Today, research indicates that women control more than 80% of all purchases and clearly have different decision-making styles than men. This presentation will reveal our latest insights about the female consumer -- how she thinks, what she wants, when she acquires diamond jewelry and what sparks those acquisitions. It willl offer strategies on how your company can have increased impact on her -- and therefore on the man who buys diamonds for her.

Baby Boomers, now aged 43-61, are an influential, highly powerful audience who have changed society profoundly since their emergence in the 1940's. They are prime consumers of luxury products, and a key target for diamond jewelry. The oldest Boomers, plus the generation just ahead of them, are becoming today's newest retirees, enjoying life as no earlier generation has. This presentation will provide research insights and strategies to reach this market segment that has more discretionary income than ever.

Today's young adults are wired to information 24-7. Part of their recreation includes browsing for products online and in the mall. Because these individuals will be your big-ticket consumers of the future, your competitors are fighting for their loyalty now. View this presentation and learn what drives these young shoppers to buy.