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What’s New?


With its graduated diamonds symbolizing how love grows stronger over time, Journey Diamond Jewelry has become the ultimate gift of love, pushing sales to sky-rocket past the 1.5 billion dollar mark! Learn how you can earn your piece of the Journey pie.

 
 
Who is the DPS?


The Diamond Promotion Service, a department of the J. Walter Thompson advertising agency, provides marketing, merchandising education, and e-communications support to the jewelry industry.

Whether a single-store operation or national chain, the Diamond Promotion Service functions as an expert marketing resource for the Diamond Jewelry Industry.

 
 
Promoting Your Reputation


Find information on how to enhance and promote your reputation through responsible, ethical business practices. Our goal is to help retailers and manufacturers understand the consumer issues affecting our industry, and advise how to address these issues to build consumer confidence and trust.

 
 
Be Prepared with the Facts


Ensure you have the facts about the diamond industry's zero tolerance stance towards conflict diamonds and steps you need to take to ensure compliance with this stance by visiting diamondfacts.org. Answer with confidence questions your customers may have on this issue.